QR Code scanning technology has been available for years but has not been put into widespread use across the United States in large part because the concept has been hard for many to grasp. Today, however, QR Code scanning technology is common in smart phones. This takes down a significant barrier to entry where users…
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Whether you’re rolling out a new product / service or canvassing the city for an upcoming concert, eliminating barriers to entry for your target audience is a great way to maximize positive consumption of your message. For example, one reason an audience fails to take action is convenience. If it isn’t convenient for a person…
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Barcode label printing is a small but critical aspect of virtually any business in operation today. Many companies make barcode labels to affix to their products or documents for more efficient inventory tracking or asset management systems while others affix barcoded labels to employee IDs or membership cards. Even in the most basic of businesses,…
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by Nate Schubert The idea of generating fake barcodes in order to pay less at retail checkout for products has likely been in existence as early as 1974, when the first UPC barcode scanner was used to check out a pack of Wrigley’s Gum in a supermarket in Ohio. The barcoding industry has come a…
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There are a lot of different ways in which barcodes can be generated. From barcode fonts that require special encoders to components that allow more powerful barcode generation within specific environments, to full-powered, stand-alone applications. It can be overwhelming to determine which method of barcode generation will best suit your needs, but there are a…
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by Nate Schubert In recent years, QR Codes have taken the Marketing community by storm. This area-efficient 2D barcode is a juggernaut, showing no signs of slowing down as businesses across the globe scramble to incorporate the cutting-edge barcode technology. Beginning to use QR Codes as part of a time-sensitive marketing campaign, or a long-term…
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by Nate Schubert Normally, the data encoded inside a barcode consists of something simple, such as a name, address, or an identification number that can be tied to a database where more information exists. When read by a barcode scanner, the data is output via a technology called Keyboard Emulation where the information encoded inside…
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In an effort to listen to and resolve the concerns of our customers, IDAutomation has recently updated it’s Code 39 Barcode Font Advantage Package that allows encoding of the space bar character. Previously, encoding a space character could be accomplished by typing the = sign. While it’s true that the update seems to just replace…
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Installing Barcode Fonts in a Windows operating system is much like installing any other type of font. Download, unzip, install and begin using. Seems easy, right? Not always! All too often, users don’t know which directory the program downloads to, how to unzip it, or what to do after the product is installed. It’s not…
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